TechGazing

Even as blogs come into their own as media outlets, bloggers will continue to be a ‘breed’ apart. One of the implications is the ‘one-size-fits-all’ approach may not work with them. And the first thing companies need to do is identify the right persons internally who will engage with bloggers.

During my recent visit to the BlogWorld and New Media Expo in Las Vegas, I listened to and interacted with Mike Prosceno, VP, Marketplace Communications (Blogger Relations), SAP and Brian Solis, Principal of FutureWorks, an award-winning PR agency in Silicon Valley. And they shared some interesting insights on this topic. Continue reading »

In a previous post I had written about ten reasons why PR professionals could benefit from pitching to bloggers, including the smaller ones. While many still fail to see merit in the arguments presented, or are unable to find ways to monetise such coverage unlike a traditional press clip, the good news for bloggers is that many companies are engaging with bloggers already in India.

And these range from big organizations to smaller ones including start-ups. During a recent interaction with Arathi Vedantham, Head-Corporate Communications, Yahoo! India, she admitted bloggers hardly figure anywhere in PR plans for most agencies and their clients. “But they are important to us at least, and we engage with them on a regular basis,” she says. Proof of this? Bloggers and online media get invited to junkets by Yahoo India along with journalists from mainline media. Continue reading »