Nokia has been in overdrive of late. The last week has seen the company announce no fewer than five handsets, each of them extremely promising in terms of features and prices - the utterly affordable C3, the touch and keyboard combo of C6, the brilliantly connected E5, the phenomenally specced N8 and the comes-with-free-music-for-a-year-at-an-unbelievable-price X2. Logically, there is enough here to have all Indian cellphone fans salivating and for Nokia to take on all comers in the market, from the iPhone to the BlackBerry to even the Micromaxes.
There is just one problem - none of these devices is in the market yet. And is not likely to be for a while. Which just makes you wonder why a company would announce them. Market strategists might say that this is a smart move by Nokia to ensure that its loyal fans do not go for other brands in the coming days and wait for its forthcoming phones instead. However, we feel that this is a serious mistake from the market leader. Not only is it showing its hand to the competition, allowing it to come up with answers well before its own handsets hit the market, but it is also trying the patience of a number of its loyal consumers who are getting used to the fact that every Nokia announcement will refer to a handset that is not likely to be seen in the market soon.
Not a very good move in a highly competitive market, we think. But then, we could be wrong.
