Have a blog? Where are the readers? Touched a raw nerve, right? Don’t fret, it’s not tough to get them, if you follow some rules.
Setting up a blog is as easy as it gets—getting traffic is another proposition altogether. Yes, blogs by their very nature are supposed to be search engine optimization ready but there is a catch: Your blog needs to break free from the millions of blogs jostling with each other for attention. And there is no magic wand to do this for you.
You could, however, seek out Philip Kotler for some inspiration—his 4Ps of marketing can work for your blog, too—without spending a dime or morphing into a nerd.
I wrote on this topic for Mint, a business daily published in India by The Hindustan Times in partnership with the Wall Street Journal. To read the full article, click here.
