The Future of New Media

Weather forecasting ceased to be the riskiest job in town a few years ago; it was replaced with reading the palm lines of the Internet. And yet there are enough people willing to wager their professional reputations with predictions of what the connected world holds in the future.
No one, however, predicted the emergence of new […]

Planning holidays, with user generated travel content

The following post is a column I wrote for the Hindustan Times, a leading daily in India. You can access its web version by clicking here. It has a strong Indian context to it though.
Rohini Sharma wanted to go on a family holiday over the Easter weekend to Lansdowne, a hill station in Uttarakhand. The […]

Consumer Survey: Social Media in India

EmPower Research is conducting a consumer survey about Social Media in India. They are trying to find out people’s understanding, attitudes, and usage with regard to current Social Media in India and their thoughts about the future. Should you be interested in participating in the same, click here.
Completed responses would qualify to possibly win an […]

Ajay Jain’s book on LinkedIn: Podcast interview with Martin Bossman

Martin Bossman, who runs a very useful and interesting podcast show at Inquire Online, interviewed Ajay Jain on his recent book, Let’s Connect: Using LinkedIn to get ahead at work. If you want to listen to it, click here.
To know more about the book and to order, click here.

My book on using LinkedIn to get ahead at work

For a change, this is news about me and not companies I report on.
I have written a book, Let’s Connect: Using LinkedIn to get ahead at work and it came out just a few days ago. Going by the initial response, I feel it has the potential to make a difference for the readers.
LinkedIn is […]

Smart tools for internal communication

Blogs, wikis and in-house social networks are the new ways companies are communicating internally. Interactivity and collaboration being the key to these forms of open conversations, the quarterly newsletter may just be passé.
Want to win five hundred rupees? Predict the television rating of the next test match between India and Australia. The qualifier: You need […]

Why do you answer questions on Yahoo Answers and LinkedIn Answers?

Forums like Yahoo! Answers and LinkedIn Answers see hundreds of answers being posted in response to questions asked by users of these sites. And the amazing part is this interaction takes place between people who are mostly stranger to one another. Why do they do this? What motivates people to spend their time and effort […]

The future of online networks: Big vs Niche

The year 2007 was the story of social media: networking sites got bigger than ever, and attracted valuations one could not have imagined. But is being big the way to go in the future? Or will smaller, niche sites be able to offer greater value to users, especially for those looking for professional gains? To […]

The future of LinkedIn, in 5 or 10 years

I have written this piece based based on interviews with LinkedIn users and my own analysis. It talks of what LinkedIn will be like in 5 or 10 years. It is also a chapter in my forthcoming book ‘Let’s Connect: Using LinkedIn to get ahead at work‘ (ships January 10,2007). Feel free to agree or […]

Will Fastrack lead more Indian brands into the social media space?

Fastrack, one of India’s leading youth fashion brand, recently took a conscious decision to embrace social media. Reason? Its keenness to participate in the emergent marketing environment where the consumer is a co-creator, where insights and participation from influencers bring tremendous value and insights for any brand.
This campaign is being managed for them by Delhi […]

Can LinkedIn spoil things for itself?

Being by far the biggest and most successful professional networking site ever, LinkedIn is having it good. But there are already rumblings amongst its most ardent users who feel LinkedIn could yet spoil things for itself.
Can it? How? These questions were posed to LinkedIn users, and what has emerged is a view most users would […]

Social networking in hotels?

Imagine staying in a hotel and knowing who else is also there at the same time through a social networking site? This site could be the hotel website itself, allowing guests to interact if they wish to?
This post has been prompted by some responses I read on LinkedIn Answers following a hotel website related question […]

Want that dream job? Social networking can help

“Find a job you love and you will never work a day in your life.” – Confucius
We all wish for such a job, if only it was as easy to find. The problem is not whether such jobs exist – they do – but in landing them. Positions advertised in newspapers or job sites and […]

Let’s Connect: Ten ways to get LinkedIn to work for you

The name of the game is networking, but not after work at the bar. Your keyboard kickstarts the process. And the best place in the virtual world to do so is at LinkedIn.com, the 14 million plus professional networking site.
If you do not have an account on LinkedIn, or have one but do not know […]

Now get paid to be social on Indyarocks

Mobile and online social networking portal Indyarocks.com may well have scored a first for a site in this genre: it will allow users to earn money for being, what else, social on the site. What is this program called? Social Money.

Indyarocks.com: Will this Indian social media site rock?

Indyarocks.com says it is an online and mobile based social networking site for connecting Indians across the globe. It allows members to build and leverage their network of contacts in incredibly powerful ways. It is a place where you can invite, connect, share, speakout and have fun.
All promising, but will the cash registers jingle for […]

Social Media for HR: How Sulekha.com uses it

TechGazing loves to talk to managers, across all functions, on how they get technology to work for them. Satya Prabhakar, Founder & CEO of Sulekha.com, spoke to us on how social media addresses some of their recruitment needs.
Do you use any social networking sites like LinkedIn, Ryze, Facebook etc to spot candidates? If yes, how […]

Sanjeev Bikhchandani on Brijj.com: Need to go local

The chat with Sanjeev Bikhchandani on Brijj.com finally came through; the excerpts are given below. To read the previous post on this new professional networking site for the Indian market, click here.
Why do you need Brijj?
Job sites primarily cater to active job seekers, whereas clients need to check on those who may be passive in […]

Brijj.com: The Desi, read Indian, LinkedIn?

I got an invite from Sanjeev Bikhchandani to join yet another social networking site. Just when I was about to press the usual abort, something caught the corner of my eye leading me to probe on.
Turned out the invite was from Brijj.com, a sort of a desi LinkedIn start-up.

Marketeers, are mobiles in your media plan yet?

India may have an embarrassingly low web penetration, but its mobile user base ranks right amongst the top. Except in a few cases, its still virgin territory not yet tapped by marketeers. Herein also lies a business opportunity for a wannabe entrepreneur. Read the feature ‘The Sell Phone Revolution‘ in BusinessWeek, and also a piece […]

IBM Guidelines Govern Virtual Employees

(AP) — Anything pretty much goes in online virtual worlds. Identities are nebulous. Online characters known as avatars chat it up, gamble or even have sex at first sight. […]

The bytes just got smarter, profitably so

AJAY JAIN
John Mudie is learning the Chinese language. The lessons are delivered to him in MP3 format through his mobile phone while on the move.
Social networking sites like Orkut and Facebook have olive oil, hazelnut and canola communities. Dalmia Continental deals in these products and has joined these communities to promote its brands.
Starting with Delhi, […]