Will Yahoo’s Behavioural Targeting change ad dynamics in India?
Advertisers in India seem to be a harried lot. Even as they get bigger budgets to spend on digital media, there is little to guide them on where and when to spend their money. The options all seem to come around to a handful of websites, with little market intelligence on how to get a […]
Ads on videos: Has InSkin resolved the debate?
YouTube may be big, but it seems a lot more is waiting to happen in the online video segment; it may well be the big story of the next couple of years. But while the Bulls may be riding on the future of video, the sentiment is still bearish on another front: how do you […]
Corporate Communications: Who should speak to bloggers?
Even as blogs come into their own as media outlets, bloggers will continue to be a ‘breed’ apart. One of the implications is the ‘one-size-fits-all’ approach may not work with them. And the first thing companies need to do is identify the right persons internally who will engage with bloggers.
During my recent visit to the […]
Blogs getting recognised as media outlets in India
In a previous post I had written about ten reasons why PR professionals could benefit from pitching to bloggers, including the smaller ones. While many still fail to see merit in the arguments presented, or are unable to find ways to monetise such coverage unlike a traditional press clip, the good news for bloggers is […]
Will Fastrack lead more Indian brands into the social media space?
Fastrack, one of India’s leading youth fashion brand, recently took a conscious decision to embrace social media. Reason? Its keenness to participate in the emergent marketing environment where the consumer is a co-creator, where insights and participation from influencers bring tremendous value and insights for any brand.
This campaign is being managed for them by Delhi […]
Why you should pitch to low-traffic bloggers too
Blogs in many countries like India, even the real high quality ones, do not generate the kind of traffic one sees in the west; nor do they get as many links and comments as they may deserve. (The reasons are a different subject altogether) Result: They stay low on the radars of PR professionals who […]
Guy Kawasaki gives ‘The Art of the Start’ free to promote Truemors
Guy Kawasaki posted this on his blog on August 15, 2007 for the first 200 people taking the offer so I am sure it must be over long ago. But I am writing this as an interesting case of promoting his site Truemors.
The deal was/is as Guy says: “If you install Truemors for Facebook, […]
Get ahead at work, E-Brand yourself!
It is not who you know or what you know, but who knows what you know.
Would you agree with this statement? One would assume so. If people don’t know what you are worth, it is unlikely you will make much progress in your chosen profession.
How do you get the word out though? And make a […]
Indyarocks.com: Will this Indian social media site rock?
Indyarocks.com says it is an online and mobile based social networking site for connecting Indians across the globe. It allows members to build and leverage their network of contacts in incredibly powerful ways. It is a place where you can invite, connect, share, speakout and have fun.
All promising, but will the cash registers jingle for […]
Are mobiles the next big advertising medium?
The next buzz in town may well be about mobile phones as your medium to deliver advertising. This may mean another complexity to a media planner’s spreadsheets but, if it takes off, it could well address a lot of needs for advertisers.
Marketeers, are mobiles in your media plan yet?
India may have an embarrassingly low web penetration, but its mobile user base ranks right amongst the top. Except in a few cases, its still virgin territory not yet tapped by marketeers. Herein also lies a business opportunity for a wannabe entrepreneur. Read the feature ‘The Sell Phone Revolution‘ in BusinessWeek, and also a piece […]
The Executive Bloggers Guide to building a nest of Blogs, Wikis and RSS
The corporate world is abuzz about blogs, but most mangers and marketing professionals are wondering what the big deal is. Problem is, they can’t ignore it; after all, they have no idea how the virtual world could impact their business. Click here for a kind of a starters guide. Drop us an email if you are […]
