First Blog Camp in Delhi on May 24
The first ever Blog Camp is being organized in New Delhi by the IBNMS, or the Indian Blog and New Media Society. It is open to all to attend (for free) as well as deliver presentations and talks; it follows the unconference style of Bar Camps.
To know more about the event and to sign up […]
Invitation to join Indian Blog and New Media Society
The Indian Blog and New Media Society (IBNMS), in the making for many months, is finally a fully functional body. And is now inviting everyone concerned to take up membership (free) of the same.
The IBNMS is a not-for-profit grouping of all stakeholders in the blog and new media space from India – but open to […]
Smart tools for internal communication
Blogs, wikis and in-house social networks are the new ways companies are communicating internally. Interactivity and collaboration being the key to these forms of open conversations, the quarterly newsletter may just be passé.
Want to win five hundred rupees? Predict the television rating of the next test match between India and Australia. The qualifier: You need […]
Blogging and New Media event in Delhi
The Indian blogging and new media landscape has been highly fragmented so far, with little information available on who is doing what. In an effort to bring this community under one roof, the recently floated Delhi Blog and New Media Society is organizing a meeting of all stakeholders in New Delhi on Saturday, January 12, […]
Get syndicated content from Mochila for your blog, and earn money too
If you publish a blog, or any other form of online media, you would know the effort is takes to churn out quality content on a regular basis. Getting content from other sources can be an option, but it costs money. Now imagine having access to high quality syndicated content from sources like The Associated […]
Corporate Communications: Who should speak to bloggers?
Even as blogs come into their own as media outlets, bloggers will continue to be a ‘breed’ apart. One of the implications is the ‘one-size-fits-all’ approach may not work with them. And the first thing companies need to do is identify the right persons internally who will engage with bloggers.
During my recent visit to the […]
Blogs getting recognised as media outlets in India
In a previous post I had written about ten reasons why PR professionals could benefit from pitching to bloggers, including the smaller ones. While many still fail to see merit in the arguments presented, or are unable to find ways to monetise such coverage unlike a traditional press clip, the good news for bloggers is […]
Should your company be worried about your blog?
With blogs and social networking sites becoming a part of our daily lives almost as much as emails, it may be tempting to be an active participant on these. For professionals, it may be both interesting and rewarding to seek out conversations related to their work. And why not? It is a sure way to […]
Why you should pitch to low-traffic bloggers too
Blogs in many countries like India, even the real high quality ones, do not generate the kind of traffic one sees in the west; nor do they get as many links and comments as they may deserve. (The reasons are a different subject altogether) Result: They stay low on the radars of PR professionals who […]
Forget Adsense, get real ads for your blog
How are the pennies from Google’s Adsense adding up? If it’s not a high enough stack yet, you may need to re-think your strategy – assuming you want your blog to make you some money.
I am feeling inspired to do so, after interacting with ShoeMoney.com founder Jeremy Schoemaker and ACSSEO’s chief technology officer Neil Patel […]
The 4Ps of Blog Marketing
Have a blog? Where are the readers? Touched a raw nerve, right? Don’t fret, it’s not tough to get them, if you follow some rules.
Setting up a blog is as easy as it gets—getting traffic is another proposition altogether. Yes, blogs by their very nature are supposed to be search engine optimization ready but there […]
Why executives need to converse, through blogs
“Biz Blogging — WORKS. It is of — MONUMENTAL IMPORTANCE.” — Tom Peters, author of ‘In Search of Excellence’
How does a CEO engage with over 1,200 employees across 10 countries every working day? By writing to them daily. And the one person who has done this remarkably well is Rudy Karsan, chairman and CEO of […]
CEO Blogging: Building relationships with employees
How does a CEO engage with over 1200 employees across 10 countries every working day? By writing to them daily. And the one person who has done this remarkably well is Rudy Karsan, chairman and CEO of Kenexa, a leading provider of employee hiring and retention solutions. Here’s all about communicating in his own words […]
Head for Blogs and New Media Expo in Vegas, get an education
Blogs and new media are all set to walk down the offline aisle at the first BlogWorld and New Media Expo at Las Vegas, USA from November 8-9, 2007. It may well be a truly insightful and educational event.
The Executive Bloggers Guide to building a nest of Blogs, Wikis and RSS
The corporate world is abuzz about blogs, but most mangers and marketing professionals are wondering what the big deal is. Problem is, they can’t ignore it; after all, they have no idea how the virtual world could impact their business. Click here for a kind of a starters guide. Drop us an email if you are […]
