TechGazing

Dual Sim? Check. Three-inch touchscreen? Check. Social networking apps? Check. Decent browser? Check. 2.0 megapixel camera? Check. Motion sensor games? Check. All for Rs. 5,500? Check!

We are talking of the recently-launched Fly LINKZ E145 phone, which has just gone and redefined value for money when it comes to touchscreens. At least on paper.Yes, we don’t know how exactly the phone will perform but the fact is that with a price tag like that, one does not go in with the greatest expectations - quite the opposite of what happens when you bust close to Rs 25,000 on a device. And that already gives phones like the LINKZ an advantage.

Of late, we have been seeing a number of new brands in the Indian cellphone market, the likes of Fly, Zen, Micromax and the like, to name a few. While we have not really handled too many of their products to comment on their quality, what we definitely love about these newcomers is the fact that they are offering so much for so little. We recently talked about QWERTY phones that we were available for less than Rs 5,000 and now we have a three-inch touchscreen device that costs a fraction over that figure. Good times for Indian customers, we reckon!