Will Yahoo’s Behavioural Targeting change ad dynamics in India?
Advertisers in India seem to be a harried lot. Even as they get bigger budgets to spend on digital media, there is little to guide them on where and when to spend their money. The options all seem to come around to a handful of websites, with little market intelligence on how to get a […]
Why do you answer questions on Yahoo Answers and LinkedIn Answers?
Forums like Yahoo! Answers and LinkedIn Answers see hundreds of answers being posted in response to questions asked by users of these sites. And the amazing part is this interaction takes place between people who are mostly stranger to one another. Why do they do this? What motivates people to spend their time and effort […]
Is NComputing better than One-Laptop-Per-Child?
The much awaited laptop under the ‘One Laptop Per Child’ finally came out in 2007, although not quite at the targeted price of $100. Despite the hype, the jury is still out if this will address the shortage of computers amongst the resource challenged. The order book still seems to have a lot of blank […]
Making money in a Mobile 2.0 world
I wrote a piece in The Hindustan Times, Delhi’s No. 1 daily newspaper and one of the leading ones in the country. The title of the same was ‘Making Money in a Mobile 2.0 World.’ You can read the online version here, or continue reading the text of the piece in this post itself.
For nearly […]
Yahoo! enables driving directions in India now
They say men don’t stop to ask for directions. Or was it women who do that? Either way, neither may need to anymore in India. Yahoo! India has introduced driving directions and community search on its existing Yahoo! India Maps. What this means in theory is you could be driving in a country of poor […]
Now develop apps on Salesforce too
Do you use Salesforce? And Google’s AdWords as an advertising medium? How would you like to connect to your AdWords account from Salesforce, correlate web clicks with inbound leads and be able to measure the effectiveness and ROI of your Google campaigns? It is possible through the ‘Salesforce for Google Adwords,’ a highly rated and […]
Blogging and New Media event in Delhi
The Indian blogging and new media landscape has been highly fragmented so far, with little information available on who is doing what. In an effort to bring this community under one roof, the recently floated Delhi Blog and New Media Society is organizing a meeting of all stakeholders in New Delhi on Saturday, January 12, […]
The future of online networks: Big vs Niche
The year 2007 was the story of social media: networking sites got bigger than ever, and attracted valuations one could not have imagined. But is being big the way to go in the future? Or will smaller, niche sites be able to offer greater value to users, especially for those looking for professional gains? To […]
Get syndicated content from Mochila for your blog, and earn money too
If you publish a blog, or any other form of online media, you would know the effort is takes to churn out quality content on a regular basis. Getting content from other sources can be an option, but it costs money. Now imagine having access to high quality syndicated content from sources like The Associated […]
USB drives go colourful, stylish
Could you imagine a style factor being added to the ubiquitous USB pen drives and portable hard drives? Companies like SanDisk, in partnership with Ducati MotoGP Motorcycle, seem to have done so. And you also have Kingston adding not only colour, but a rugged body of titanium coated stainless steel. I wrote a feature for […]
Ads on videos: Has InSkin resolved the debate?
YouTube may be big, but it seems a lot more is waiting to happen in the online video segment; it may well be the big story of the next couple of years. But while the Bulls may be riding on the future of video, the sentiment is still bearish on another front: how do you […]
Corporate Communications: Who should speak to bloggers?
Even as blogs come into their own as media outlets, bloggers will continue to be a ‘breed’ apart. One of the implications is the ‘one-size-fits-all’ approach may not work with them. And the first thing companies need to do is identify the right persons internally who will engage with bloggers.
During my recent visit to the […]
