Manage your video assets with Movico’s MediaBaron

Posted on December 17, 2007
Filed Under Digital Content, Start-Ups, Software |

If you are sitting on stacks of video content, it may be time to organize it better for some good reasons. One, there is always the risk of it getting lost or damaged. Two, you may lose out on an opportunity to strike gold: digital media is predicted to be the next big thing on the Internet, and content owners could well be the first to cash in.

And if you thought the whole process required high investments in hardware and software, you may have been right. Until now. A low-cost, user-friendly solution is soon going to be available: MediaBaron from Movico Technologies.

Interacting with the company’s founders – Arvind Jha, V.N. Saroja and Shailendra Nath Rai – today, it was a delight to see this team showcase a product suited to television and film producers as well as for one-man operations creating video sites from a garage. The country’s first Digital Asset Management/Production Management System, MediaBaron promises to be what the company calls a sophisticated, tightly integrated multi-purpose video production, storage and broadcast management system.

As hundreds of millions users are expected to access video content through mobiles, IPTV and video-on-demand platforms by 2012, this could well be a boon for those wanting to exploit this medium. As an example, box office accounts for 27% and 85% of revenues for a Hollywood and a Bollywood film respectively. The latter have failed to capitalize on additional sources of revenue – including digital distribution – as costs to manage their content have been prohibitive. Movico hopes to change this with its offering. It is expected to save users hundreds of thousands of dollars charged by competition, and Movico’s solutions could come at a tenth of these prices.

MediaBaron integrates all the elements of production and provides a single-point control over the entire process. It consists of several modules for various stages of production, with information of each stage available to the others on a single, consistent user-interface.
Movico will not only be selling its product, but also be a service provider – you can send your stock for digitization by them. Smart move one can say – the current market for such a product is $70 million going up to $300 million by 2013 says Ms. Saroja. These numbers may not sound so big on a global scale; but services could generate revenues many times this.

The various modules will be launched in phases starting with Q1 of 2008 with the complete suite available end-2008. This is also the time when the company will embark on a global marketing campaign.

It is rare to see a product developed totally in India by an Indian company for a global market. If it succeeds, it may well set the trend for more such innovation to come out of the country.

For more information visit www.movicotech.com