The future of LinkedIn, in 5 or 10 years
I have written this piece based based on interviews with LinkedIn users and my own analysis. It talks of what LinkedIn will be like in 5 or 10 years. It is also a chapter in my forthcoming book ‘Let’s Connect: Using LinkedIn to get ahead at work‘ (ships January 10,2007). Feel free to agree or […]
What gadget will you buy in 2008?
I posed this question to the LinkedIn community recently, asking not only what gadget they plan to buy in 2008 but any technology - covering add-on hardware, software, applications, paid subscriptions to e-mags/ podcasts/ other web resources etc.
The result: No clear winners but the iPhone, a laptop under the One-Laptop-Per-Child program and the Amazon’s book […]
Manage your video assets with Movico’s MediaBaron
If you are sitting on stacks of video content, it may be time to organize it better for some good reasons. One, there is always the risk of it getting lost or damaged. Two, you may lose out on an opportunity to strike gold: digital media is predicted to be the next big thing on […]
Are you addicted to your gadgets?
Does your Blackberry go with you into the shower? This question may sound far-fetched, but what cannot be denied is our increasing addiction to our gadgets. While their importance in our daily lives cannot be denied, a pertinent question that faces most of us technologically-enabled folk is whether this technology is keeping us away from […]
Blogs getting recognised as media outlets in India
In a previous post I had written about ten reasons why PR professionals could benefit from pitching to bloggers, including the smaller ones. While many still fail to see merit in the arguments presented, or are unable to find ways to monetise such coverage unlike a traditional press clip, the good news for bloggers is […]
Will Fastrack lead more Indian brands into the social media space?
Fastrack, one of India’s leading youth fashion brand, recently took a conscious decision to embrace social media. Reason? Its keenness to participate in the emergent marketing environment where the consumer is a co-creator, where insights and participation from influencers bring tremendous value and insights for any brand.
This campaign is being managed for them by Delhi […]
Can LinkedIn spoil things for itself?
Being by far the biggest and most successful professional networking site ever, LinkedIn is having it good. But there are already rumblings amongst its most ardent users who feel LinkedIn could yet spoil things for itself.
Can it? How? These questions were posed to LinkedIn users, and what has emerged is a view most users would […]
Should your company be worried about your blog?
With blogs and social networking sites becoming a part of our daily lives almost as much as emails, it may be tempting to be an active participant on these. For professionals, it may be both interesting and rewarding to seek out conversations related to their work. And why not? It is a sure way to […]
