Guy Kawasaki gives ‘The Art of the Start’ free to promote Truemors

Posted on October 1, 2007
Filed Under E-Marketing & E-PR |

Guy Kawasaki posted this on his blog on August 15, 2007 for the first 200 people taking the offer so I am sure it must be over long ago. But I am writing this as an interesting case of promoting his site Truemors.

The deal was/is as Guy says: “If you install Truemors for Facebook, invite ten friends to install it, and post a few truemors, I will send you an autographed copy of The Art of the Start. You might wonder how I’ll know if you installed Truemors and invited ten people. The answer is that I am going to trust you.”

The offer was open to the first 200 people, giving a shipping address in the US. Wonder what the results were? Have sent Guy a query. Watch this space if the reply comes back.