Marketeers, are mobiles in your media plan yet?

Posted on August 3, 2007
Filed Under Social Networking / Media, E-Marketing & E-PR |

India may have an embarrassingly low web penetration, but its mobile user base ranks right amongst the top. Except in a few cases, its still virgin territory not yet tapped by marketeers. Herein also lies a business opportunity for a wannabe entrepreneur. Read the feature ‘The Sell Phone Revolution‘ in BusinessWeek, and also a piece titled The MySpace of Mobile about the start-up Mozes in the same mag for some insights into the possibilities.