Do you have an eye for colour, in notebooks?
Posted on July 25, 2007
Filed Under Laptops & PCs |
Check this out for a colourful launch: Five laptops in five colours, shown off by models in matching outfits with options of carrying cases and mice completing the sequence.
That’s Sony India’s latest offering of its Vaio notebook range available in shades of pure white, indigo blue, blazing red, beauty pink and aroma black. Targetted squarely at the youth. Not so much for business, although there is nothing stopping someone from making a style statement at work. Launched by geek-work-in-progress (as he claims to be) MTV VJ Nikhil Chinnapa in Delhi today.
Referred as the VGN-CR11/12/14 series, the basic specifications include WindowVista Home Basic, 14.1 WXGA screen, DVD RW, 1 GB RAM and 80 GB Hard Disk and weighs 2.5 kgs (not as light also as Sony would have us believe, especially if its for youngsters who would typically be carrying it around). Check out the Sony stores for more info.
Priced starting Rs. 54,990, the price may not seem too steep. Especially when the company’s head of IT sales and marketing Sachin Thapar promises an easy finance scheme: 12 equal monthly instalments, with a 2% initial processing fee. No down payment except the first installment. Now that’s not bad at all, eh? After all, Thapar says Sony is trying to shed its image as being a brand for only the richy-rich. (Ok, he didn’t use this term. He called them high net worth individuals)
Want to get a peek at these laptops? For the next two months, the promotions parties will be held at shopping malls, night clubs and other youth hang-outs in the country. Not yet at Orkut or SecondLife though. Wonder why?
Don’t forget to tell us what you feel about these laptops!
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The prices are interesting. Vaios are supposed to be stylish and have generally come with high price tags. Having a colourful range that seems pretty affordable - in fact, pretty and affordable - marks a welcome change in strategy.